Brand Identity
1

Brand Foundation:

Established the mission, vision, purpose, and promise to articulate the organization’s focus on empowerment and opportunity.
Defined the brand personality as warm, inclusive, and optimistic.
2

Visual Identity:

Developed a logo system encapsulating empowerment and achievement with a celebratory figure icon.
Created a color palette balancing Royal Purple, Mint Green, and neutral tones to evoke inspiration and growth.
3

Messaging Architecture:

Crafted a messaging framework focused on empowerment, collaboration, and systemic change.
Defined an inspiring, supportive, and purposeful voice and tone for communications.
4

Design Elements

Designed patterns, digital and print templates, and attire concepts to enhance brand experiences.
Provided guidelines for photography and videography styles to ensure authenticity and emotional resonance.
5

Audience Engagement:

Targeted philanthropic individuals, government authorities, and like-minded organizations with clear demographic insights.

1.

Brand Guidelines

Included messaging, visual identity, logo usage, typography, and design system rules.

2.

Visual Assets:

Logo files, color swatches, typographic styles, and templates for various platforms.

The brand guidelines provide Elimu Community Light with a unified identity that strengthens its credibility and amplifies its mission. By fostering hope and collaboration, the guidelines empower the organization to create meaningful change for generations.

There’s More…