TMS

Work

Brand Identity

Industry

Fashion

Overview

TM’s Collection is a boutique clothing store founded by designer Tecla Michaels, inspired by her personal journey to create flattering, high-quality garments tailored to every woman’s unique style. The brand values individuality, comfort, and self-expression through thoughtfully designed clothing and accessories.

Project Scope

Brand Foundation:

Defined the mission, values, tone, and messaging pillars.
Established a cohesive brand personality emphasizing warmth, confidence, and individuality.

Visual Identity:

Designed a custom logo with clear guidelines for variations and best practices.
Developed a balanced color palette of earthy neutrals and vibrant accents for flexibility across platforms

Typography System:

Created a font hierarchy using Arthead and Plus Jakarta for elegance and readability.
Established clear formatting rules for headlines, subheadings, and body text.

Design Elements:

Produced business card designs, packaging concepts, and merchandise mockups.
Standardized iconography and lifestyle photography styles to ensure consistency across platforms.

Social Media Assets:

Crafted profile designs, bios, links, and highlight icons tailored for platforms like Instagram and TikTok.

Key Deliverables

1 Visual Assets:

Logo files, color swatches, typographic templates, and mockups for both digital and print media.

2 Brand Guide Document:

Comprehensive guide covering brand tone, messaging, typography, colors, logo usage, and social media strategy.

Impact

The brand guideline ensures TM’s Collection presents a unified, memorable identity that resonates with its target audience. It empowers the team with tools to communicate effectively, stand out in a competitive market, and build lasting connections with their customers.