ELIMU – imaslam

Elimu Community Light

Work

Brand Identity

Industry

Non-Profit

Overview

Elimu Community Light is a non-profit organization committed to empowering underprivileged communities by bridging gaps in early childhood development, education, and livelihood opportunities. This project aimed to create a cohesive and inspiring brand identity that reflects their mission and values.

Project Scope

Brand Foundation:

Established the mission, vision, purpose, and promise to articulate the organization’s focus on empowerment and opportunity.
Defined the brand personality as warm, inclusive, and optimistic.

Visual Identity:

Developed a logo system encapsulating empowerment and achievement with a celebratory figure icon.
Created a color palette balancing Royal Purple, Mint Green, and neutral tones to evoke inspiration and growth.

Messaging Architecture:

Crafted a messaging framework focused on empowerment, collaboration, and systemic change.
Defined an inspiring, supportive, and purposeful voice and tone for communications.

Design Elements

Designed patterns, digital and print templates, and attire concepts to enhance brand experiences.
Provided guidelines for photography and videography styles to ensure authenticity and emotional resonance.

Audience Engagement:

Targeted philanthropic individuals, government authorities, and like-minded organizations with clear demographic insights.

Key Deliverables

1. Brand Guidelines

Included messaging, visual identity, logo usage, typography, and design system rules.

2. Visual Assets:

Logo files, color swatches, typographic styles, and templates for various platforms.

Impact

The brand guidelines provide Elimu Community Light with a unified identity that strengthens its credibility and amplifies its mission. By fostering hope and collaboration, the guidelines empower the organization to create meaningful change for generations.