Heyyou
Work
Industry
Events
Overview
Heyyou is a dynamic event platform designed to empower users to create, connect, and celebrate. The brand sought a fresh identity to position itself as an inclusive and energetic hub for both seasoned event hosts and curious attendees. My mission was to develop a brand identity that encapsulates HeyYou’s vibrant personality and reinforces its purpose of sparking connections and celebrating life’s special moments.
Project Scope
Deliverables
1
Logo System:
A primary logotype using the quirky Bumerang font, reflecting HeyYou’s unconventional, free-spirited persona. • A secondary “Hy” monogram for small applications, offering flexibility without losing identity.
2
Color Palette:
Primary Colors: Coral Red for energy and urgency, Sunflower Yellow for optimism and celebration. Supporting Colors: Dusty Rose and Warm Taupe for accents and neutral bases  .
3
Typography:
A three-tier system featuring The Seasons (expressive headers), Tangerine (subheadings), and Codec Pro (body text), maintaining a balance of flair and clarity
4
Brand Patterns:
A custom hand-gesture motif symbolizing connection, used as repeating elements in backgrounds and marketing materials.
5
Messaging:
Actionable calls to action such as “Host your dream event today!” and “Find your next adventure with HeyYou!” to inspire users
6
Guidelines:
A comprehensive document detailing logo usage, color psychology, typography hierarchy, and brand voice.
